Free guides to copy that sells.

Plain-English guides for business owners who want their website to say what they actually do. Use them on your own page today.

The five-second homepage test

Five questions a stranger should be able to answer from the first screen of your homepage, with before-and-after examples.

What it is, how it differs from brand and SEO copywriting, how it’s written, and the signs you need it.

Ten weak headlines rewritten to say who it’s for and what they get, with the three-part formula behind them.

Nine questions to ask, the red flags to avoid, and what a good website copywriter should deliver.

Paste your homepage headline. Filler words light up and five checks run as you type.