What is copywriting, in plain words?
Copywriting is writing the words on your website, ads and emails so the right people understand you and take action: call, WhatsApp, book, buy or reply. It covers the message itself, from the headline to the text on the button. Design, photos and ad settings are separate jobs that work best once the words are clear.
What is Sphota Copy?
Sphota Copy is an independent copywriting studio for Indian businesses, run by Mohit Abhichandani. It rewrites the words on websites, ads, landing pages and emails so the right visitors stay, understand what you offer and get in touch. It also works with clients outside India. The first Copy Clarity Audit is free.
Do I need a new website?
Usually not. Most pages lose enquiries because of what they say, not how they look. The words can be changed on the website you already have, whether it runs on WordPress, Shopify, Wix or custom code. If the design really is the problem, the audit will say so plainly instead of selling you a rewrite.
Is the audit really free?
Yes. Your first Copy Clarity Audit is free: one page, once per business. There is no card to enter, nothing to sign and no sales call. If I can’t genuinely help your page, I’ll tell you so instead of sending a thin report. Either way, what I send is yours to keep and use.
How much does it cost?
Your first Copy Clarity Audit is free. If you want help beyond that, such as a page rewrite, ad copy or an email sequence, you get a fixed price in writing before anything starts. There is no retainer and no long contract, and if the first draft isn’t right for you, you get a full refund.
Can you write my ads?
Yes. I write the words of ads for Google, Facebook, Instagram and LinkedIn: the headline, the main text and the button. I don’t run the ads or manage your budget, so you or your ad agency keep control of the spend. Send me your current ad and I’ll tell you what I would change first.
How long does an audit take?
I reply personally within 2 working days with a straight answer on whether I can help, and the date your audit will arrive. Most single-page audits follow within a few working days after that, depending on the length of the page. Paid rewrites come with a delivery date agreed in writing before work starts.
What do you need from me to start?
Only a link to the page and one line on what feels off. Customer reviews, WhatsApp questions or sales-call notes help, because the strongest copy uses your buyers’ own words, but they are optional for the audit. You don’t need a brief, a brand document or a call to get started.
Will better copy guarantee more sales?
No, and be careful with anyone who promises it. Results also depend on your offer, price, traffic and timing. Clear copy removes the reasons people leave without asking. The audit shows exactly where your page loses readers, so you can fix it and measure the change in enquiries yourself.
How does working with you work, step by step?
You send a link to the page and one line on what feels off. I reply personally within 2 working days with a straight yes or no. If I can help, you get your free Copy Clarity Audit and decide what to do next. Any paid work has a fixed price in writing first, with a full refund guarantee.
What results can I expect from a Copy Clarity Audit?
An audit doesn’t promise a sales figure. It gives you the three biggest problems quoted from your own page, new headline options, the doubts your page never answers and a fix list in order. You make the changes, or ask me to, then measure what moves, such as enquiries, calls or WhatsApp messages.
Do you work with businesses outside India?
Yes. Sphota Copy is built for Indian businesses but works with clients anywhere, in English, through the contact form and email. Wherever you are, the first Copy Clarity Audit is free, I reply personally within 2 working days, and any paid work comes with a fixed price in writing before it starts.
Who is Sphota Copy a good fit for?
Businesses whose offer is already good and whose website or ads aren’t saying so: people meet you and get it, but people who read your site don’t. That often means D2C brands running ads, clinics, coaching institutes, consultants and other service businesses. If that isn’t you yet, I’ll say so before you spend anything.
What are the ways to get more enquiries from a website?
There are three common options: spend more on ads, redesign the website, or rewrite the words. Only rewriting changes what the page says to the people already arriving, so it is usually the cheapest place to start. The table compares what each option changes, what it costs and what happens if the page still doesn’t convince.
| Option | What changes | Cost | If the page still doesn’t convince |
|---|---|---|---|
| Spend more on ads | More people reach the same page | Grows every month | You pay for more people who leave |
| Redesign the website | The page looks new | Usually a large one-time cost | It looks better and says the same thing |
| Rewrite the words | The page explains why to enquire | First audit free, then a fixed price | This is the part it fixes |
How much is a clearer page worth?
Take a page with 1,000 visitors a month where 10 people enquire, which is 1 in 100. If clearer words lift that to 15 enquiries, you gain 5 extra enquiries every month from the same visitors and the same ad budget. This is an illustration of the maths, not a promised result.
What do these copywriting words mean?
- Copywriting
- Writing the words that get a reader to act: call, WhatsApp, book, buy or reply.
- Landing page
- The page people arrive on after clicking an ad or a link, usually built for one action.
- Call to action
- The button or line that tells the reader what to do next, such as “Get my free audit”.
- Copy audit
- A written review of a page’s words: what confuses readers, what they doubt, and what to fix first.
- Conversion rate
- The share of visitors who take the action you want, such as 2 enquiries for every 100 visitors.
Still have a question?
Send it with your page. I reply personally within 2 working days.