What Sphota Copy is
Sphota Copy writes conversion copy: words with one job, getting a specific reader to take a specific action. That means homepages, landing pages, email sequences and founder content for small and growing businesses that sell online, from e-commerce brands and personal brands to service firms and software companies.
The work usually starts with the Copy Clarity Audit, a written review of one page: the three biggest problems quoted from the page, new headline options, the doubts the page ignores, and a fix list in order. The first one is free.
Who writes it
Sphota Copy is run by Mohit Abhichandani, a conversion copywriter working with clients worldwide whose method starts from your buyers’ own words and cuts anything any business could say. There are no account managers and no hand-offs: the person who replies to your enquiry is the person who reads your page and writes the fixes.
How it works
- Send the page. A link and one line on what feels off.
- Get a personal reply within 2 working days, with an honest yes or no on whether Sphota Copy can help.
- Receive your free audit. Keep it, whether or not you hire Sphota Copy afterwards.
- For anything beyond the audit, you get a fixed price in writing before work starts. No retainer, no long contract, and a full refund if the first draft isn’t right for you.
What the name means
In Sanskrit grammar, sphota (स्फोट, said spho-ta) is the burst: the instant a sentence’s meaning lands in the listener’s mind. The grammarian Bhartṛhari wrote about it in the Vākyapadīya, about fifteen centuries ago. Good copy is built for that instant, so the studio borrowed the word. Sphota Copy is a copywriting business, not a philosophy or language resource.
Questions about Sphota Copy
What is Sphota Copy?
Sphota Copy is an independent conversion copywriting studio for businesses worldwide, run by Mohit Abhichandani. It rewrites the first words people read on websites, landing pages and emails so the right visitors stay, understand and enquire. The first Copy Clarity Audit is free.
Who is behind Sphota Copy?
Mohit Abhichandani, a conversion copywriter working with clients worldwide. Sphota Copy is a one-person studio, so the person who replies to your enquiry is the person who writes your copy.
What does the name Sphota mean?
In Sanskrit grammar, sphota (स्फोट, said spho-ta) is the burst: the instant a sentence’s meaning lands in the listener’s mind. The grammarian Bhartṛhari wrote about it about fifteen centuries ago. Sphota Copy borrowed the word because that instant is what good copy is built for.
Is Sphota Copy the same as the Sanskrit concept sphota?
No. Sphota Copy is a copywriting studio that takes its name from the concept. If you are looking for the philosophy of language, the term is sphoṭa, associated with Bhartṛhari’s Vākyapadīya.
How do I start working with Sphota Copy?
Send the page you want looked at through the form on sphotacopy.site. Your first Copy Clarity Audit is free, and you get a personal reply within 2 working days.