A full sample audit.

Ghar Dabba is a made-up business, written to show the format. The page, the problems and the fixes are realistic, not a real client’s.

The page I read

The homepage of Ghar Dabba, a weekday lunch subscription for office workers in Pune. This is the first screen on a phone, as a new visitor sees it.

ghardabba.in

Welcome to Ghar Dabba. Quality homestyle food solutions for all your daily needs.

We are a passionate team delivering fresh, hygienic and tasty meals across Pune since 2021.

Learn more

The five-second read

Could a stranger answer the five questions from that screen alone?

The short version: the food is probably good, but the page never says who it’s for or what it costs. A hungry office worker can’t tell in five seconds whether this is a restaurant, a caterer or a subscription, so they go back to the delivery app they already trust.

The three problems costing you enquiries

The headline describes every food business in India

“Welcome to Ghar Dabba. Quality homestyle food solutions for all your daily needs.”

“Quality”, “solutions” and “all your daily needs” could sit on any caterer, cloud kitchen or grocery app. “Welcome to” spends the most valuable words on the page saying hello. Nothing tells the reader that this is a lunch delivered to their desk every weekday.

Fix: lead with the reader’s day. Who it’s for, what arrives, when. The headline options below do this.

The price is three clicks away

The only button on the first screen says “Learn more”. Prices are on a separate “Plans” page, linked in the footer.

For a daily food subscription, price is the first question, not the last. Hiding it reads as “expensive”, and visitors who leave to find out rarely come back.

Fix: put the per-meal price on the first screen, next to one button with a verb: “Start my first week”.

The proof is about the team, not the food

“We are a passionate team delivering fresh, hygienic and tasty meals across Pune since 2021.”

“Passionate” is a claim every business makes. The reader wants to know what Tuesday’s lunch looks like, whether it’s too oily, and whether it arrives before 1 pm. Those are the doubts that decide a subscription.

Fix: replace the sentence with this week’s actual menu and a delivery window. Specific beats passionate.

New headlines, ready to use

1. Lunch like home, at your desk by 1 pm.Leads with the outcome and the one detail office workers care about most: time.
2. Stop ordering oily lunches you regret by 3 pm.Names the problem in the reader’s own words. Best for ads and the landing page.
3. Home-cooked weekday lunch in Pune, from ₹— a meal.Plain and specific. Fill in the real price; it does half the selling.

The doubts your page never answers

• “What will I actually eat this week?” Show the current week’s menu on the homepage, not a stock photo of a thali.
• “Can I skip a day when I work from home?” Answer it next to the price. Flexibility is a reason to subscribe, not small print.
• “Is it oily or spicy?” One line on oil, salt and spice level answers the question most reviews of tiffin services mention.
• “What happens if it’s late?” State the delivery window and what you do when you miss it.

The fix list, in order

1. Rewrite the headline using one of the three options above. Biggest effect, about ten minutes of work.
2. Put the per-meal price and one button on the first screen. Change “Learn more” to “Start my first week”.
3. Replace the team sentence with this week’s menu and the delivery window.
4. Answer the four doubts in a short block above the plans.
5. Move reviews that mention specific dishes to just below the menu.

Items one to three can be done today by anyone on the team, without a designer.