# Sphota

> Sphota is a conversion copywriting service for business owners whose offer is better than their words. Visitors give a website about five seconds; Sphota rewrites those five seconds on a website, landing page or email so the right visitors stay, understand and enquire. The usual starting point is the Copy Clarity Audit: a written review of one page, free for a business’s first page.

Sphota (स्फोट) is Sanskrit for "the burst": the instant a sentence’s meaning lands in a reader’s mind.

Sphota is a one-person studio: the person who replies to an enquiry is the person who reads the page and writes the fixes. The first Copy Clarity Audit is free. Work beyond that is priced at a fixed fee agreed in writing before it starts, with no retainer or long contract.

## Guides

- [The five-second homepage test](https://sphotacopy.site/guides/five-second-homepage-test/): Five questions a stranger should be able to answer from the first screen of a homepage, with before-and-after examples and a scoring table.
- [What is conversion copywriting?](https://sphotacopy.site/guides/what-is-conversion-copywriting/): Definition, how it differs from brand, SEO and content writing, the five-step process, and signs a business needs it.

- [Homepage headline examples: 10 before-and-after rewrites](https://sphotacopy.site/guides/homepage-headline-examples/): Ten before-and-after homepage headline rewrites for Indian businesses and the who-outcome-detail formula behind them.
- [How to hire a website copywriter in India](https://sphotacopy.site/guides/hire-website-copywriter-india/): Nine questions to ask before hiring a website copywriter in India, red flags, and the deliverables to expect.
## Services

- **Copy Clarity Audit**: A written review of one web page: the three biggest messaging problems shown in your own sentences, new headline options, the doubts the page ignores, and a fix list in priority order.
- **Landing page makeover**: A landing page rewritten to say what you offer, why it matters and what to do next. For pages that get traffic and too few enquiries.
- **Email copywriting**: Welcome sequences, launches and win-back emails written about the reader, not the sender.
- **Full website copy audit**: The Copy Clarity Audit across every page of a website, with fixes ranked and the biggest ones rewritten.
- **Founder content**: LinkedIn posts and newsletters that sound like the founder on a good day.

## How it works

1. Send the page and one line on what feels off.
2. Get an honest yes or no, and the date the report will arrive.
3. Receive the written report, free for your first page. Keep it, whether or not you hire Sphota afterwards.

If Sphota can't help, you are told so straight away.

## The five-second homepage test

1. **Who is it for?** Your buyer should see themselves in the very first line.
2. **What problem does it solve?** Name the problem in your buyer's words, not your industry's.
3. **What do I get?** Say the outcome plainly: what changes after they buy.
4. **Why you?** Give one specific reason to pick you over the next open tab.
5. **What do I do next?** One button, one verb, visible without scrolling.

## FAQ

### What is conversion copywriting?

Conversion copywriting is writing with one job: getting a specific reader to take a specific action, such as enquiring, booking, buying or signing up. It starts from the words customers already use to describe their problem, and every line is judged by whether it moves that reader closer to the next step.

### What is the Copy Clarity Audit?

A written review of one page of your website, usually the homepage or a landing page. You get the three biggest problems shown in your own sentences, new headline options, the doubts the page ignores, and a fix list in priority order that you, your team or another writer can use straight away.

### How much does it cost?

Your first Copy Clarity Audit is free: one page, written up properly, with no card and no obligation. If you want help beyond that, such as a rewrite, an email sequence or a full-site audit, you get a fixed price in writing before anything starts. There is no retainer and no long contract.

### How long does an audit take?

It depends on the length of the page. When Sphota replies to your request, you are told the date your report will arrive.

### What do you need from me to start?

A link to the page and one line on what feels off. Customer emails, reviews or sales-call notes help, because the strongest copy uses your buyers' own words, but they are optional for the audit.

### Will better copy guarantee more sales?

No, and be careful with anyone who promises it. Results also depend on your offer, price, traffic and timing. Clear copy removes the reasons people leave without asking. The audit shows where your page loses readers, so you can fix it and measure the change.

### Why not just use AI to write our copy?

A tool produces words fast. It can't decide which claim your business can honestly stand behind, what a nervous buyer needs to hear, or what to cut. That judgement is the work, and it's what the audit gives you.

### What kinds of businesses do you work with?

Small and growing businesses that sell online: e-commerce brands, personal brands, service firms and software companies. The common thread is an offer that is better than the words currently describing it.

## Links

- [Website](https://sphotacopy.site/)
- [Copy Clarity Audit](https://sphotacopy.site/#audit)
- [Free headline scorer](https://sphotacopy.site/#check)
- [Five-second homepage test](https://sphotacopy.site/#test)
- [Contact form](https://sphotacopy.site/#contact)
- [Sample audit](https://sphotacopy.site/sample-audit/): a complete example of the free Copy Clarity Audit, written for a fictional business.
- [All guides](https://sphotacopy.site/guides/)
- [Privacy](https://sphotacopy.site/privacy/)