Website & ad copywriting for Indian businessesYour offer is good. Your words should be making the sale.

I rewrite the words on your website and ads so more of the visitors you already pay for call, WhatsApp or enquire.

Get my free audit Score your headline
Free for your first page · Personal reply in 2 working days · No card

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We provide innovative solutions for modern businesses.

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Same business. Clearer words. Examples, not client work.
Scroll

Sound familiar?

Clicks. Visits. Silence.

  • Your ads get clicks, but the phone and WhatsApp stay quiet.
  • People visit your website, look around and leave without a word.
  • Customers keep asking things your website should already answer.
  • You redesigned the site. It looks better. Enquiries didn’t move.

The realisation

It’s rarely your business. It’s usually the words.

Visitors decide in seconds whether a page is for them. Move the slider to see what one clearer page could be worth to you.

If just 1 more visitor in every 100 enquired, and 1 in 5 of those became a customer. Your numbers, not a promise.

₹50,000

extra a month, from visitors you already have. 10 more enquiries, same ad budget.

The fix

Watch one line get rewritten.

  1. “All-in-one”Every competitor says it. A stranger learns nothing.
  2. “Platform”Says what it is, not what it does for me.
  3. “Modern businesses”Who, exactly? Nobody sees themselves in it.
  4. Lead with what they getFreelancers want to be paid without chasing. Say that.
Illustration with ten imaginary readers, not a measured result.

Your turn · 30 seconds · no email

Score your own headline.

Try:
0/ 5

Type a headline to see how it reads.

    Get a real read on my page

    Start here

    A free audit of your most important page.

    The Copy Clarity Audit. Written by me, about your page, yours to keep even if we never work together.

    Get my free auditRead a full sample
    Copy Clarity Audityourbusiness.in

    1. The 3 things costing you enquiries

      Quoted from your own page, explained in plain language.

      We deliver end-to-end solutions. A stranger can’t tell what you sell.

    2. New headlines, ready to use

      Options you can paste in today.

      “Your books, closed before the 5th.”

    3. The doubts your page never answers

      Price, trust, “is this for me?”, and where to answer them.

    4. A fix list, in order

      What to change first, second and third. Usable by you or any writer.

    Freefirst audit, one page per business
    2 daysto a personal reply, in working days
    Fixedprice in writing before any paid work
    Refundin full if the first draft isn’t right

    Three steps. No surprises.

    How to get your free audit.

    1. You send one page

      A link and, if you like, a line on what feels off. Under a minute.

    2. I reply personally

      Within 2 working days, with a straight yes or no.

    3. You decide

      Use the free audit yourself, or ask me to write the fixes for a fixed price.

    Who writes it

    One writer. Your page. Plain words.

    Sphota Copy is the one-person studio of Mohit Abhichandani, based in India. The person who replies to you is the person who reads your page and writes the fixes. No account managers, no hand-offs.

    WebsitesLanding pagesAdsEmailsSee examples →
    Handwritten Sanskrit verse in Devanagari, brown ink on aged paper
    Sphota: the instant a sentence’s meaning lands in the reader’s mind. Good copy is built for that instant.

    How much does it cost?

    Your first Copy Clarity Audit is free. Paid work, such as rewriting a page or your ads, gets a fixed price in writing before anything starts. There is no retainer and no long contract, and if the first draft isn’t right for you, you get a full refund.

    Do I need a new website?

    Usually not. Most pages lose enquiries because of what they say, not how they look. The words can be changed on the website you already have, whether it runs on WordPress, Shopify, Wix or custom code. If the design really is the problem, the audit will tell you plainly.

    What does a copywriter actually do?

    A copywriter is a writer who chooses the words on your website, ads and emails so a stranger understands what you sell within seconds and has a clear reason to call, WhatsApp, book or buy. It is the message itself, from the headline to the button, not the design.

    What is the Copy Clarity Audit?

    The Copy Clarity Audit is a written review of one page: the three biggest problems quoted from your own words, new headline options, the doubts your page never answers and a fix list in order. Your first one is free, with no card and no sales call, and it is yours to keep.

    How soon will I hear back?

    Within 2 working days. I read every page myself and reply personally with a straight answer on whether I can help, plus the date your audit will arrive. There is no autoresponder and no automatic email sequence, so the first message you get is from the person doing the work.

    All questions, answered plainly →

    Your move

    Send me the page that matters most.

    I’ll read it myself and tell you honestly whether I can help. No sales call. No automatic email sequence.

    Send my page, free Takes under a minute. One free audit per business.

    Prefer to read first? FAQ Sample audit Contact page

    Free audit request

    Step 1 of 4
    What do you need?

    Tap one. You can change it later.

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